What is your favorite ice cream flavor: Cookie Dough, Cherry Garcia, Wavy Gravy, Phish Food, or Chunky Monkey?
If you like any of the aforementioned flavors, you can thank Ben Cohen and Jerry Greenfield, founders of Ben & Jerry’s Ice Cream.
Guy Raz of How I Built This (From NPR) sat down with Ben & Jerry to discuss how they built the infamous ice cream brand.
But it wasn’t all sugar and cream along the way. Listen to how Ben & Jerry designed flavors, built a business, and even battled the Pillsbury Dough Boy.